Nichole Jeske of PawandClawDesigns.etsy.com creates a mix of many different types of jewelry from traditional earrings to fun, geeky necklaces for “one-of-a-kind people with one-of-a-kind taste”. Paw and Claw Designs is filled with necklaces made from 20-sided roll playing game dice, stamped sheet metal earrings, wire and beaded pendants, and beaded earrings. Truly something for everyone can be found in her shop, even for the geeky man in your life. Her shop has been open on Etsy since October of 2006. She offers free worldwide shipping on all her items.
I asked Nichole where she gets her inspiration from and she said, “I'm most often inspired more by the materials than anything. I'll see a beautiful die, or notice a random bend in some scrap wire, and just run with it. I'm a bit of a ‘geek’ and I love to incorporate that into my work. Little elements, 20-sided dice, and other obscure pop culture references make me happy. Since making jewelry makes me happy, too, it was only natural to me to mix the two.”
“When you buy something I made, you are essentially buying a part of me. I would never sell something I was not 100% in love with. If I wouldn't present it as a heartfelt gift to my best friends, you won't see it in my shop. I pour my heart into every piece, and I think it shows in each and every item.”
"Answer to Life, the Universe, and Everything" Earrings
I asked Nichole to tell me how she makes Twitter work for her and her shop: “I'm a HUGE fan of TwitterFeed. I have it set up to automatically tweet when I list an item in my Etsy shops, upload a new image to flickr, and post a new blog post on either of my blogs. Basically anything I can RSS gets put onto TwitterFeed. This frees me up to tweet about ME. The ‘promoting’ is automatic. I tweet about what I am doing, thoughts that amuse me, funny or interesting links, and to chat with my pals.”
“On Twitter, everything has ‘been done’. I worry less about getting people to look at my shop and more about making friends. Real good friends. That's the stuff of Life. More important than sales, more important than making money, more important than most anything.”
I have to agree completely about that… creating relationships is key to using Twitter to make sales.
When asked how Nichole promotes her shop, she pointed me to an Etsy forum thread where she outlines her daily, weekly, and monthly promotional plans. If you need some promo ideas, read this thread for some great information. I have to say, this gal is organized as well as very talented!
Paw and Claw Designs’ Special for this week: Use the coupon code "Twitter” in "Notes to Seller" for an upgrade to free gift wrapping with every order.
Order and shipping deadlines for Valentine’s Day: Domestic - February 6th; International - January 31st
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Paw & Claw Designs
All photos © Paw and Claw Designs/Nichole Jeske